For my innovation project, I designed a complete business plan for a new gym that focuses on both physical and mental wellness. My goal was to create a gym that goes beyond just weights and treadmills by building a space that brings together fitness, community, and convenience.
I started by identifying what makes a gym successful: a strong location, affordable memberships, a welcoming environment, and services that stand out. I laid out all the key features my gym would include in the slideshow below
To make the gym successful, I focused on smart business practices, choosing a high-traffic location, offering student and family discounts, and using social media marketing to build a loyal community. Overall, this project showed me how innovation isn’t just about creating something new, it’s about improving people’s lives in a creative and practical way.
